Non-work designs

Workshop and personal arts

UX workshop

Arts

Smashing Magazine Workshop ~

Interface Design Pattern UX Training

This online UX workshop gives me chance to refresh and deepen my UX understanding through teaching and assignments, based on the instructor’s real-life projects

Assignments

EU parliament websites
Stock website
Insurance form
Opera house seat booking

Vitaly Friedman

Instructor

4 weeks

Length

Refresh and deepen UX knowledge
Know better the reason behind the design decision

Focusing in solving one parts - dive deeper in solving the problem

Practice creativity.

Chance to handle big and various type of real-life project.

Projects: - EU parliament website, stock websites, seat booking in opera house, insurance form in foreign language

Flow: what this assignment is about, what problem i tried to solve.
What i learn, what I can do better.
What is my intake and reflection from the whole workshop

Assignment 1

EU Parliament’s Website

Focus: Search & Navigation

Task -

Come up with a better search experience concept that respect constraints and design KPIs.

Known insight

EUR-LEX, the main EU Law repository with access to EU legal documents, available in all 24 EU’s official languages and updated daily.
Many internal users of the European Parliament’s websites are expert users. Mainly exploring European Union laws, regulations, or tracking the status of legislative proposals and elements.
The most used filters are: Collection (always used), Document reference (sometimes used), Date (often used), and, of course, a text box for search.

Concept

Goals (KPIs) I aim after visiting EUR-LEX’s website :

Reduce brain overload

“The current landing page is actually same as search page. The layout differences overwork the brain on unnecessary things.”

Time to complete task < 60

“ Combine all three pages ( landing page, search page, and advance search page) into one search page.”

Finviz’s Financial Screener

Focus: Filters & Table

Assignment 2

Task

Increase the number of paying customers by half the transition time from “free” to “Elite” from 42 days to 21 days.

Focus on screener’s filter and table.

Screener tab with drop down filter options on "Free" plan

Information & Insights

Finviz ultimate goals is to sell more “Elite” tiers to customers also improving the UX.
Elite offers no advertisement, real-time updates, experts analysis, quick portfolios upload, customization features, such as advanced layout customization.

Finviz’s users goal is to compare data. They are majority above 30, highly trained and specialized in trading, and managing portfolio.
Most “Elite” users are very satisfied with the features it has, but they are also fine with the “free” plan for while.
“Free” plan users complain about the site experiences, such as speed of the interaction on the site, finding the right buttons and features on the site.
New users find the interface very complex and difficult to use and understand.
Users requested some features, like : better ways to save presets and import portfolios, manage filter fasters and be more confident around which filters to use, (available on Elite plans) custom alerts and notifications.

Idea Process

Together with Shahneela Shaukat, Nicky Dyer, Jeremy Manoto, and Claudine Rodriguez, as a group we start-off the projects with brainstorming ideas on what make users convert to elite quicker.

We create KPI tree from “Quick Win” and “Major project” for our individual base design concept.

My Design Concept

Finviz ultimate goals is to sell more “Elite” tiers to customers.
Elite offers no advertisement, real-time updates, experts analysis, quick portfolios upload, customization features, such as advanced layout customization.

Finviz’s users goal is to compare data. They are majority above 30, highly trained and specialized in trading, and managing portfolio.
Most “Elite” users are very satisfied with the features it has, but they are also fine with the “free” plan for while.